Targeted lead generation campaigns
Meta and Google ads built specifically for aging-in-place homeowners and their adult-child decision makers.
Rocksteady Leads generates and pre-qualifies homeowner leads specifically for CAPS-credentialed accessibility remodeling contractors — grab bars, step-free entries, accessible bathrooms, ramps and more.
Demand is rising fast — but most CAPS contractors are still stuck doing generic marketing, buying shared leads, or waiting on referrals. There's a better way to build a predictable pipeline.
We only run campaigns for aging-in-place remodeling. No generic home-services traffic.
Homeowners are screened on scope, timeline and budget before they reach your inbox.
Landing pages, forms and automated follow-up are included — not an upsell.
Services
Meta and Google ads built specifically for aging-in-place homeowners and their adult-child decision makers.
Conversion-focused landing pages, intake forms and automated follow-up included as core infrastructure.
Creative that surfaces VA grants, Medicaid HCBS waivers and other funding paths as high-intent lead magnets.
We only work with one CAPS-credentialed contractor per territory. No shared leads, no bidding wars.
How it works
Tell us about your service area and capacity.
Ads, landing page and intake go live in days.
Pre-qualified homeowners land in your pipeline.
Focus on delivering — we keep the pipeline full.
Pricing
One predictable fee. Everything included. No setup costs.
Plus your own ad spend, paid directly to the platforms.
[Placeholder — TBD] No long-term contract. Cancel anytime.
FAQ
Book a 20-minute call. We'll review your service area, capacity and goals — and confirm whether your territory is still open.
Book a 20-minute discovery call at a time that works for you.
Contact
Tell us about your business and service area. We typically reply within one business day.